Marketing + More


Best Media Resources& Marketing + More& Plugging10 Mar 2010 04:25 pm

Have you ever heard an audio book? If so, you have listened to a voice narrator. Audio book recital is just one of the numerous voice over jobs that are available out there. If a person is reading an audio book, they would usually sit in a studio and read the book aloud. At times the voice over actor will utilize different accents for different characters, but other times they do not need to. The voice over artist will read until he or she has done it right. An audio book recital needs to be clear and there are no mistakes allowed.

We have all placed a phone call where we have been dropped into an automated system virtually immediately. The voice on the other end is not computerized, it is just another example of voice over work. Someone had to enter a recording studio and say the prompts individually including all the numbers, as well as anything else that was wanted for the automated system. There is a lot more to voice over careers than most individuals would think. It sounds like it would be easy, but it takes preparing, expertise and patience. Voice over talent can lead to a fun and rewarding career behind the scenes or on-screen.

Marketing + More& The Insurance Way24 Jan 2010 08:51 am

Closing a sale is normally less problematic when you are lucky enough to have good leads. Working a prospect into a sale is up to you. Individuals achieve this in a multitude of different ways. The most effective method is to prioritize the prospects which are most likely to result in a sale and make the most efficient use of your time when handling them. Here’s a couple of helpful procedures for unscrambling the sales process. When people submit a request for more info online, a lot of them aren’t genuinely looking for insurance. They are obviously wandering and searching for an impossible price. A significant amount are probably not from real customers at all; often they are spam or automatic requests. These requests are mostly a waste of your time. It is plain that it is critical to find the best leads you can.

The best quality automobile insurance leads are motorists who need a new insurance policy or modifications to a current policy. These motorists are prepared to make a purchase and in most cases should need little if any effort to turn into a sale. Well, but what is the optimal means of identifying the better leads? A highly recommended method is using several filtering tools to sort the new auto insurance leads into distinct folders according to the data you have been furnished with. It’s a good idea to sort by expected profit as well. It’s generally necessary to contact the prospect straightaway. Motivating a prospect to buy is no longer required in these cases. It is frequently the case that all it takes to get a sale is a prompt quotation. So do not allow much time to pass before getting in touch with them. The significance of prioritizing the lead effectively should be evident. Provide them with a quotation; include whatever additional information they may have requested and do it as soon as possible. Thus, if they asked which deductibles are on offer, for instance, remember to list this information in your quote. Thus, by making use of a couple of hints which should help you make best use of your time, you’ll be in a position to get the most from your automobile insurance leads and dramatically hoist your profits.

Biz Opps& Hall Of Management& Marketing + More12 Dec 2009 05:58 pm

One of the fastest methods of building your customer base is to seek out mutually-beneficial joint ventures. The key words here are’mutually-beneficial.’ Find marketers and business owners who already have enormous’responsive’ mail lists and make them an offer they cannot refuse.

Many people have tried using this plan but have failed badly. I can tell you why.

The problem with many folks is they are only targeted on what they can get out of the deal. You will never get it if that is what your focus is on.

When you are trying to form partnerships, focus on the other party and ask,’What do they need? What can I offer them that will be of value to them?’

Sure, you can just offer the other person a slice of the profits if they agree to endorse your product/service to their list, but that’s what everyone does! And nowadays, that isn’t enticing enough. How is your offer unique?

Apply the USP – the’twist.’ Be unique! Create value for them! Make it worth their while. Make them an offer they cannot refuse!

When I send out an offer for a joint venture I simply tell them I would like to plug their product/business/service for them and not be paid for it. Instead of receiving 40% commission as an affiliate I offer them to keep 70+% of the profit. All they have to do is allow me to use their service just once ( considering that they’re an ezine, newsletter or business with an enormous opt-in list ). I assure them that a unique page will be created and payments will be made straight to the partner.

Think about it!

You will be giving the partner further exposure, higher profits and security of their business. In doing so, you will also be able to provide discount advertising/products/services to your members or visitors giving YOUR business more value. Because now, people will know to come to you for discounts on products and services they need!

With this concept in mind , go out there and seek for some businesses who have already got a massive list or some high traffic.


Original article was written by Kevin Lam from www.TexasSEO.com – Texas SEO is a Dallas-based web marketing and consulting firm specializing in SEO & SEM, PPC, copywriting, web designing and more.

Best Media Resources& Marketing + More& Miscellany10 Dec 2009 06:53 am

Do people always say you should do something with that great voice of yours? Do you hear to the voices on TV and radio and think: ?That sounds like fun. I?d like to do that!? Would you like to phonation cartoons, documentaries or books on CD? Have you been thinking about getting into sound-overs but didn?t know where to start?

Many people are told that they should get into voiceovers because they have a good sound.If you have ever been told that you have a great phonation, then you may have thought of making use of that great sound in a professional way, as a singer, announcer or as a phonation over talent. sound over, or adding your phonation to advertisements and recorded messages, can be a very lucrative field for a trained talent. If you would like to get the training necessary to succeed as a sound over talent then here are a few steps to take.

remember one thing: in the commercial world all kinds of voices are needed: low voices, whiny voices, gravelly voices, flat voices and even average voices. So, even if you don?t have a classic ?good voice? you can enter the field if you have determination.

phonation Over work is an exciting career for phonation-over talent but you need training to develop professional voice-over skills to participate effectively in this industry. You often have just a few moments to analyze and interpret copy in a voice-over audition or a phonation-over job.

One of the particular challenges of this business of ours is that there is indeed a very highly paid and highly visible tip of the iceberg in almost every branch of the profession. This can either be very prohibitive for everyone else, who is not experiencing such fame and fortune, or worse, can be the kind of carrot which encourages beginners (and sometimes people with more experience who should know a lot better) to hold out for the glamour jobs at the expense of getting busy with the day to day gigs. These jobs may be little regarded and not very lucrative but they provide the grounding that can make you a realistic candidate for the better work when those opportunities do come your way.

Commerce Performance& Internet Sales Resources& Marketing + More02 Sep 2009 06:50 am

This type of marketing is very much like an auction. Your internet site advertises merchandise and for this, every sale nets you money. There is less time needed, very low overheads, it sells twenty four hours a day, and even better, it is relatively simple to learn. The very first step you must take is to make up your mind precisely what niche market most suits your business style. A method of doing this is, find out what a specific group of individuals are going through, and then what solutions will help them. One of the better ways to determine this is to find unique sets of extremely targeted longtail keywords and phrases; there are less searchers for these as a rule, nevertheless they convert far more.

These crucial keywords can be rooted out by using Micro Niche Finder or a program like it. Data gathered from Micro Niche Finder or similar applications and services makes associated keywords in an extensive list giving valuable information to earn a headstart in the rankings on an internet based search. Additional data is available from Micro Niche Finder, for to illustrate the number of searches every one gets, exactly how many other sites use those keywords, and how good the competition is. Last but not least, Micro Niche Finder information can help in loacting associated domains, help you put together your site, and even point out the best merchandise for you to sell. Constructing a web site is the next step; but it will require more than simply that. Search engine optimization is absolutely fundamental. Programs such as SEO Elite will make this easier. Your rivals’ internet sites are examined by Seo Elite information which then offers advice to improve search results. With SEO Elite the info created from the software advises you on links, what words and phrases to focus on, and a list of article submission internet sites to use. Succinctly, SEO Elite information is much like to the data that a specialist in search engine optimization might offer.

When you have discovered which target market you want to sell in, plan your product advertisements, and your site is completed, all you need to do is get your web site up in the search results. Your profits will roll in regularly and you will wonder why you ever struggled to make enough money!

Marketing + More& Plugging& Printer Infos24 Aug 2009 01:15 am

A lot of small business owners don’t realize the sales potential that comes from utilizing direct print marketing. I’m talking about brochures, direct mail, newsletters, and catalogs. These examples of sales literature do a several of basic things that can really raise a company’s sales.

First, they start a skilled image cultivated by the image of credibility and outstanding service. Next, they take part in a very important role in the buying system. A lot of industries have a different buying technique. What a lot of the companies in those industries want is an real way to come close to the targeted customer in each step of the buying technique and make the highest successful sales ratio feasible.

An model would be the brochure. Brochure printing does not last as an instructional handbook, it last as a strong sales appliance. It ought to use persuasion and call to action to influence a customer to buy. It must explain a need and give a answer to the question, while establishing credibility in the mind of the consumer. The primary order of business would to be to get the attention of the consumer by appealing exactly to their wants. The next step would be to convey the usefulness and repayment of the accessible outcome or service. Then proof of the effectiveness of the creation would be exposed using visuals, testimonials, and so on.

Then, the reader would be asked to take the next step in the buying technique, whether that is truly making the possession or getting an estimate or searching for supplementary information. Do not disregard the power of Direct Marketing. Direct Print Marketing must NOT be used to commit a time-consuming, boring monologue about your company, but rather to organize the repayment of using the company in a way that appeals to the consumer. Check your local printing company for specials on brochure printing or any other print media.

Marketing + More04 Jun 2009 11:31 pm

Many people work for hours and hours, days and days to make sure the Web site they have is ready for Google and it’s Googlebot whenever it might come for a visit.

The problem most folks run into though is how do you know it is there? Some forum and blogging scripts come with better ways to track bots as they comb through your pages. What about everyone else though? Well this is where these scripts come in. All you need is to be able to parse PHP through your Web site and you too can track the Googlebot even better.

I am not totally sure who wrote these PHP scripts up first, but I have not seen it talked about many places at all. Hopefully this will a handy tool for you to use.

Easy Version

With this version of the script you need to replace the “yourdomainname.com” with your own domain name and replace “you@youremail.com” with your E-mail address.

<?<br /> if(eregi("googlebot",$HTTP_USER_AGENT))<br /> {<br /> mail("you@youremail.com", "Googlebot detected<br /> on yourdomainname.com", "Google has crawled<br /> yourdomainname.com");<br /> }<br /> ?>

Expert Version

<?<br /> if(eregi("googlebot",$HTTP_USER_AGENT))<br /> {<br /> if ($QUERY_STRING != "")<br /> {$url = "http://".$SERVER_NAME.$PHP_SELF.'?'.$QUERY_STRING;}<br /> else<br /> {$url = "http://".$SERVER_NAME.$PHP_SELF;}<br /> $today = date("F j, Y, g:i a");<br /> mail("you@youremail.com", "Googlebot detected<br /> on <a href="http://$SERVER_NAME" rel="nofollow">http://$SERVER_NAME</a>&#8220;, &#8220;$today &#8211; Google<br /> crawled $url&#8221;);<br /> }<br /> ?>

Hopefully this will be of some use to people working on their Web sites who want to keep a better eye on where the Googlebot is looking at.

Visit Authors Website
www.freebooksoft.com

Richard Daris
http://www.freebooksoft.com

Marketing + More01 May 2009 12:59 am

Some 8 months ago, my brother in law returned from America singing the praises of a course he had been on which had given him the knowledge to be able to reach a number one ranking for any keyword within Google and all the other major search engines. Happy days I thought! I could foresee the end of years being a civil servant and listening to bosses who thought the unimportant things in life were actually important! Money it seemed actually did grow on trees – all it took to do this would be a couple of months hard work between my husband and my brother in law and I and we’d be raking the cash in – how easy is that? In my own mind I had already decided that giving up work wasn’t that far away, picked the colour of the sports car I was going to have and decided on Portugal for that luxury villa.

We researched the market and settled on our first internet business, realising the potential income from being a number one ranked site in Google or any other search engine.

So far so good! We submitted our site mid April and it was indexed not long after – next stage completed without delay. It was then that the hold ups started to occur – suddenly the so called ’sandbox’ effect kicked in – we’d heard about this before but never knew how it could affect us – ah well 2-4 months seemed to be the length of time we’d be sandboxed but we looked at this philosophically and saw it as an opportunity to get links from other websites and ensure a high ranking on our “release” from the infamous sandbox.

We are now 6 months down the line and patience is definitely the keyword – we secured a PR3 at the last Google update in July and hope to be at least a five at the next one – our on page and off page optimization is what is required and our link building strategy is ongoing – for all of you people who think link building is easy think again – it’s laborious and frustrating as in our experience you get one link for every three or four requests you send.

I still hold the optimism that our site will take off and eventually rank very highly in all of the search engines. I think we have learnt to be more patient and more forward thinking – crawl before you walk! However, for the ‘easy to make money out of it’ syndrome it certainly is not and all of you new internet marketers out there be prepared for the long haul!

I’ll keep you posted!

About the Author:
Denise Clement is the co-founder along with her husband Andy and brother in law Richard of the gift basket site http://www.thegiftbasket-store.com/

Marketing + More30 Apr 2009 05:30 pm

The concept of richness and reach as illustrated by Evans and Wurster in “Blown to Bits” (1999) has been a major contribution to our understanding of Internet business strategy.

This is the argument in a nutshell:

The economics of information and the economics of physical things differ fundamentally from each other. When a tangible good is sold, the seller does not own it anymore. When an idea, software or a research paper is sold, the seller still possesses it and could possibly sell it once more.

Information can be replicated without any noteworthy cost and can be distributed over the Internet at a very low cost. Other than information, tangible goods are location-based and many times wear out.

In the traditional economics of things products are subject to a universal law – the trade-off between richness and reach. Because information is imbedded in products in a physical mode of delivery, companies can choose to have a very “rich” product or to have a lot of “reach”, i.e. have a wide audience either in terms of geographical reach or breadth of customer target groups. The meaning of “richness” can vary depending on the context; for example a scientific research publication or a highly sophisticated stereo are rich in information. The scientific research paper has a very small audience in a given location while the sophisticated stereo will be very specific and expensive. Hence their “reach” is low.

Along comes the Internet. The more the bundle of tangible product and information becomes dissolvable, the more obsolete becomes the trade-off between richness and reach. A good corporate Internet strategy will hence add both richness and reach to the existing business strategy at the same time.

For digital or fully digitizable products the trade-off between richness and reach does not exist. We can add as much richness as we want and still have global reach. A very “rich” business can be described as a very specific one. In fact, for new web site business on the Internet it is necessary to be very “rich”, i.e. to be very “niche”.

The more specific the theme or topic of a web site, the more targeted will be the visitors that come to the web site from the search engines. On the one hand it will be easier to be on top of the search engines with very “rich” niche content, on the other hand – whatever the revenue model of the web site may be – the conversion rate will be higher as traffic will be targeted. Because “reach” is given on the Internet and only subject to the limitation of language, we have to truly excel in “richness” in our online businesses.

Svend Nelson - EzineArticles Expert Author

Svend Nelson is a university lecturer and Internet entrepreneur. He is an online marketing specialist active in various online industries; among his online presences in the real estate and home loan industry are Hawaii real estate and Hawaii home equity loan. Svend also just started a blog sharing his experience about how to make money online. Svend lived and worked in various countries across Latin America, Europe and Asia before settling in Thailand.

Marketing + More26 Apr 2009 12:03 am

When you first get involved with Internet Marketing you’ll discover there are unlimited opportunities for income. For example, there is the GoogleCash opportunity where you simply direct the traffic clicking on your ads to a merchant’s website and collect an affiliate commission. Or, you might choose to build a content-rich theme site over a period of many weeks, and use it to earn Adsense income and to earn affiliate income. Or build dozens of ‘quick and dirty” Adsense sites in hours. Or you can build mini-sites for affiliate marketing. Or you can blog for money. You could profit from eBay in a variety of ways. You could write an information product, or choose to sell physical products. And this is only a partial list! Internet Marketing has something to suit (almost) everyone.

But the reality is that each opportunity probably calls for you to learn more than just one skill, and buy and learn more than just one software tool. For example if you choose to get involved with the Adsense opportunity you can end up using a keyword research tool to identify keywords to focus on, an HTML editing tool to build your site, graphics software to build the graphic header, the blog and ping technique with a junk blog to get indexed in a hurry, RSS to build-up the content on your site, perhaps a separate good quality blog to improve your rankings in the search engines, perhaps another software tool to build a site map, and so on. The different Internet Marketing opportunities have their own Tools of the Trade!

For each of these tools you need to research which one to use; buy it; learn how to use it; then how to put it into practice. Some individual tools, for example some of the sophisticated software to make automatic posts to blogs have quite a steep learning curve, and it can genuinely take many hours simply to become familiar with the software, and many more to understand how to apply it correctly.

But if you’re human, and interested in making money (and why else would you be here?), it is all too easy to be tempted to explore other opportunities while you are still in the middle of making a previous opportunity work. In fact, you probably asked for it! Your research probably put you on the mailing lists of many Internet Marketing experts who send you news of the latest and greatest every day … and these folk are masters at turning-on your greed glands. From personal experience (me, my friends and my family), I suspect the majority of people who decide to dive into Internet Marketing but never succeed in making a serious penny simply get bogged down with partially implemented opportunities.

The solution is simple but unfortunately contrary to human nature (at least for many of us). It requires four steps:

1. Give yourself the luxury of exploring the opportunities … but with a specific time limit, during which you commit up-front to starting nothing and to buying nothing until that time limit is up. This research is NOT trivial. You are not just looking at the income potential of the different Internet Marketing opportunities … you need to look at the commitments in terms of initial time and ongoing time; whether income is fast or slowly builds up; whether there is out-of-pocket risk or just time-wasted risk; are you prepared to wander to the “dark side” a little (black hat SEO) or is your nature to stick to the straight and narrow; do you want to be dealing with individuals, or just nameless, faceless masses? Do you have a technical nature? Do you have access to someone who does if you need help?

2. Make the decision. Make it logically …. then test to see how your gut feels about it. When it feels right, commit. I mean, FULLY commit.

3. Pursue the chosen opportunity to completion, where “completion” means you fail beyond recovery, or you succeed in making a level of income that you consider to be a success for the technique. Learn what you need to; buy what you need to; then DO IT. And be prepared – this often means facing fears; fear of minor failure (starting a technical area where you are a novice), fear of rejection (asking others for links, knowing 90% will tell you “no” in the early days), and the big one … fear of project failure. Your mind can play odd games with you … if you move to another opportunity before you give this one your all, you’ve not really failed, have you? Whereas if you DO give it your all and it doesn’t work out … then you’d have to face your failure.

4. And while you are pursuing the opportunity, discipline yourself not to pursue or even explore different Internet marketing opportunities. Unless you know you have superb discipline, this means you do not read e-mails, newsletters, or sales pages from gurus promoting products that do not relate directly to your opportunity; and do not even read e-mails, newsletters, or sales pages promoting improved versions of products that are supposed to be improvements on those products you are already using in pursuit of your opportunity. Make what you have work.
Even if, on completing one opportunity, you choose to go onto a second or even a third entirely different one, doing so in this focused manner means you will probably complete three entire opportunities to a satisfying level of success before you would have achieved even one to a partial level of success if you’d been attempting all three simultaneously. I’m serious; multi-tasking often means a factor of three or four times the elapsed duration to completion of any project. Internet Marketing is no exception.

Just as important, you will actually have mastered the individual skills involved in the opportunities you pursued to completion; this contrasts nicely with having only a fingertips grasp of a variety of different tools and techniques, as is the inevitable outcome if you fail to focus.

In Internet Marketing, this mastery has rewards; you can repeat your success more quickly. You can outsource tasks, from a position of complete proficiency (always a good position from which to outsource). And you can usually transfer some or all of the skills to another Internet Marketing opportunity in such a way as to make success in the new arena more certain, and more speedy. Not a bad combination!

Steve Jackson is a full-time consultant (in a field largely unrelated to Internet Marketing) who decided to explore Online opportunities as a way to help friends and family develop the increased freedom of choice that can emerge from a serious side-stream income. His website at http://www.adummygetsitright.com is a massive source of free information on Internet Marketing opportunities.

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