Joint Venture Ideas – Business Acumen Exerpt Originally by Kevin Lam
One of the fastest methods of building your customer base is to seek out mutually-beneficial joint ventures. The key words here are’mutually-beneficial.’ Find marketers and business owners who already have enormous’responsive’ mail lists and make them an offer they cannot refuse.
Many people have tried using this plan but have failed badly. I can tell you why.
The problem with many folks is they are only targeted on what they can get out of the deal. You will never get it if that is what your focus is on.
When you are trying to form partnerships, focus on the other party and ask,’What do they need? What can I offer them that will be of value to them?’
Sure, you can just offer the other person a slice of the profits if they agree to endorse your product/service to their list, but that’s what everyone does! And nowadays, that isn’t enticing enough. How is your offer unique?
Apply the USP – the’twist.’ Be unique! Create value for them! Make it worth their while. Make them an offer they cannot refuse!
When I send out an offer for a joint venture I simply tell them I would like to plug their product/business/service for them and not be paid for it. Instead of receiving 40% commission as an affiliate I offer them to keep 70+% of the profit. All they have to do is allow me to use their service just once ( considering that they’re an ezine, newsletter or business with an enormous opt-in list ). I assure them that a unique page will be created and payments will be made straight to the partner.
Think about it!
You will be giving the partner further exposure, higher profits and security of their business. In doing so, you will also be able to provide discount advertising/products/services to your members or visitors giving YOUR business more value. Because now, people will know to come to you for discounts on products and services they need!
With this concept in mind , go out there and seek for some businesses who have already got a massive list or some high traffic.
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Original article was written by Kevin Lam from www.TexasSEO.com – Texas SEO is a Dallas-based web marketing and consulting firm specializing in SEO & SEM, PPC, copywriting, web designing and more.
